Land of Desire – Happy is the New Black

Land of Desire – Happy is the New Black

This video questions increasingly consumerist modern
society and our desire-driven media landscape. What
behaviour does desire lead us to? By tracking our
desires and using metadata retrieved from apps, social
media and websites, marketers create behavioural
profiles that reveal more about us than our DNA.

  • Year:
    2016
  • Runtime:
    18 min.
  • Country:
    Netherlands
  • Director:
    Donna Verheijden
  • Screenplay:
    Donna Verheijden
  • Dir. of Photography:
    Donna Verheijden
  • Editor:
    Donna Verheijden
  • Production:
    Donna Verheijden
  • Sales:
    Donna Verheijden
  • Festivals:
    Rotterdam 2016

Schedule:

16.11.2016 18:15 Kino Lumière (K4)

About the Director:

Donna Verheijden

Donna Verheijden (1989, Netherlands) lives and works as a visual artist in Amsterdam. Majoring in graphic design at ArtEZ, she holds a Master from the Sandberg Institute. In her short films, she combines historical material from vintage Hollywood films with found footage and her own shots of everyday life.